Roxa

Roxa is a family-owned company based in Asolo, Italy, at the foot of the majestic Dolomites. The company was founded in 1987 by four brothers (Rosato) and initially focused on being an OEM factory for many of the major ski boot brands in the region. Over time, the factory evolved into a leader in quality manufacturing, cutting-edge technologies, and superior fit. So it was only natural that the Rosato brothers launched their own ski boot brand—and Roxa was born.

Today, Roxa is firmly established in the market, with worldwide distribution and thousands of satisfied skiers. The four Rosato brothers are still hard at work in the factory. There, they work tirelessly with the next generation of the family and their experienced production team to push the boundaries of ski boot design and excellent fit.

Roxa: Innovation, Qualität, Familienunternehmen und stolz „Made in Italy“!