About us

Our company consists of a young, dynamic and sports-enthusiastic team with different backgrounds, a lot of expertise and the same passion for sport.

This passion for sport is reflected in our lifestyle and guarantees close proximity to the market. The brands are lived, carried out and trends recognised early on.

We look forward to continuing to shape the future of sport in Switzerland together.

“Sideshore AG is not just a company – it is the beating heart of the sport.

With a clear focus on brand passion, ecological responsibility, innovative interaction, high reliability and speed, we set trends.

Our relationships with customers, partners and suppliers are based on trust, respect and common goals.”

Philipp Knecht
Managing Director

Our Team

Philipp Knecht Managing Director

The interaction between satisfied customers, motivated employees, and innovative suppliers motivates me to give my best every day.

Beat Spörndli Head of Marketing & Sales, Stand In Managing Director

The interaction between satisfied customers, motivated employees and innovative suppliers motivates me to give my best every day.

Alena Holst Internal Sales Representative

Whether in sports or at work, my goal is to be successful with the team.

Alexandra Näf In-house Team Leader, IT & Business Process Management

It is a privilege to be accompanied by a passion for sport not only in one’s free time, but also in everyday working life.

Amanda Annen Accounting

I can share my fascination for the world of sports with others at Sideshore.

Christoph Herzig Sales Representative Ski Central Switzerland/Valais & Brand Manager

Winter sports and water sports are my passion – at Sideshore, I want to make the most of them in my job!

Corinne Rüegg Head of Accounting & Article management

Wonderful to practice a dry subject like accounting in such a cool atmosphere.

David Hoppensack Sales Representative Watersports & Brand Manager

There is nothing better than turning your hobby into your profession and being able to share your fascination with others every day.

Diego Lamm Project Manager Digitalization & Business Development

Whether on the board, on skis, or in code: I’m passionate about speed and real innovation!

Hans-Peter Felber Sales Representative Ski & Bike, Eastern Switzerland/Ticino

My passion and enthusiasm for skiing and cycling, great products, and sharing unforgettable moments with the team – these are, what drives and motivates me to give my best every day and to keep learning.

Jacques Bonfils Sales representative ski and bike Swiss romandy

I really enjoy sharing my passion and my knowledge!

Ivan Bajo Logistics

Working with products and in a team that make up my free time.

Janik Brändle Internal Sales Representative

What I live on the board, I bring to the office with total conviction. I live board sports and work for brands that embody this.

Manuela Giger Graphic design & Article management

It’s great to be able to apply my professional knowledge in an environment that is also part of my passion outside of work.

Michel Hoffmann Sales Representative Snowboard in german-speaking Switzerland & Brand Manager

Strong brands and a passionately committed team make all the difference.

Nicole Betschart Internal Sales Representative

Being able to bring my passion for sports into my daily work motivates me every day.

Stefan Schümperli Sales representative bike Bike central Switzerland/Valais & Sales representative Snowboard central Switzerland/Valais

Sport is what drives me. Communication is my strength. I find solutions through dialogue.

Werner Belser Internal Sales Representative & Warranty Processing

It is motivating to work with brands that you value, in a team with the same standards.